Brazil’s number one producer of brooms and brushes has maintained a prominent position in the market since opening over 80 years ago. Constantly improving its products and performance, Condor S.A. proves that it can more than keep up with the multinationals.
Proof that proximity to the market is an essential element of prolonged prosperity in business, Brazilian-born Condor S.A. was the first national manufacturer of toothbrushes and put a healthy smile on the face of an industry for which the country is known today. However, dental hygiene is not the only area that is defined by its high quality and innovative products. Now, Condor is the largest brush manufacturer in Latin America, one of the most important Brazilian industries and it is among the leaders in producing hairbrushes, brooms and paintbrushes as well as toothbrushes and oral care products.
In 2009, Condor commemorated its 80th anniversary with an intensive investment in product development and staff. Its largest advertising campaign ever (80 Years of Condor) boosted sales of the products which are structured into five clear lines: oral care; beauty; cleaning; artistic painting; and building painting.
Three years later, Condor is flying high on the wings of its new management. With over 300,000 retail points throughout Brazil and exports to over 30 countries, the company competes on an even field with international competitors such as Colgate, Procter & Gamble and Johnson & Johnson.